ASSURE vs. ENSURE vs. INSURE

ASSURE vs. ENSURE vs. INSURE

Jul 15, 2023

Never mix these up again!

Why are these words so confusing?


The verbs "assure," "ensure," and "insure" are often confused due to their similar spellings and pronunciations.


What's the difference between assure, ensure, and insure?


Here's a breakdown of their differences:


ASSURE

This means to tell someone confidently that something is true so they do not worry. This term is related to giving confidence or a guarantee to someone. It involves providing reassurance or making someone feel certain about something. It focuses on removing doubts or worries.


EXAMPLES:

  1. I assure you that we will finish our project before the deadline.
  2. She assured her friend that everything would be fine.


ENSURE

This verb means to make certain something will occur or to make sure a problem does not occur. It is commonly used when discussing actions taken to prevent potential problems or ensure a desired outcome.


EXAMPLES:

  1. Our hotel takes many steps to ensure the comfort and safety of our guests.
  2. Please ensure that all the doors are locked before leaving.


INSURE

This term primarily relates to insurance, which refers to a contract that provides financial protection against specific risks or losses by making regular payments to get compensation in the event of damage or loss to property, insure, or death. "Insure" is specifically used when referring to obtaining or providing insurance coverage.


EXAMPLES:

  1. This policy will insure your car against theft.
  2. The company decided to insure its property against fire damage.